Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Show full title By Frederick Allen 3.5 / 5 ( 18 ratings ) About this ebook A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly). Visit The Vault where the legendary secret formula for Coca‑Cola is secured. Representing over 135 years of the history and timeless appeal of Coca‑Cola, the recipe is one of the most closely guarded secrets of all time—and now our guests can get closer to it than ever before! The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Frederick Allen Book details Book preview Table of contents Citations About This Book A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" ( Publishers Weekly ). A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. For over 125 years, Coca-Cola has managed to keep its recipe secret. Many other rivals attempted to hack the Coca-Cola formula, but their efforts were futile. As per myth, only two people have ever seen the secret recipe. But, regardless of how many individuals have seen the recipe, one thing is certain: the corporation has gone above and 18 likes, 0 comments - lindamclean2033 on October 2, 2023: "Coca-Cola has a unique taste and taste that is loved by people. It is known for its unique formul" Andy on Instagram: "Coca-Cola has a unique taste and taste that is loved by people. R9nN.

coca cola secret formula story